Having established itself early on in the pandemic I suspect inertia will make sure its reign as a leader is assured for a while yet. It could be the cool sounding name or maybe an element of luck but Zoom seems to have made it to the top with ease. It could be their marketing which has been viewed as both good and clever (although I personally haven’t seen too much of it).
They use video conferencing as just another part of their remote work business flow rather than it being a separate entity.Īs you’ll see from reading this article, while Zoom is good, it doesn’t have market leading functionality and isn’t a great bargain so it’s not clear why it has been so successful. Video conferencing is becoming a commodity with a tendency growing to build it into other collaboration software. Is it just so good that the others didn’t even get a look in? Well, there’s no argument that it’s good and as a company Zoom have always maintained a very customer focused philosophy, however the differences between most video conferencing packages are starting to be little more than nuances. So why did we start using Zoom rather than any of the host of other very capable video conferencing packages. 2020 saw its turnover increase by 326%, its share price rocketed, Zoom meetings increasing by 2900% and the number of users expanded by thousands of percentage points. Zoom has found itself drowning in revenue. Somehow Zoom have managed to become the 21st century BiroĪs they say, ‘other brands of video conferencing software are available’, so why has ‘to Zoom’ become a verb? The pandemic has even launched Zoom into the Oxford English Dictionary, becoming one of its words for the year for 2020! They’ve managed to achieve what very few with the exception of Mr Hoover and Mr Biro have ever managed to do. The 8 best free alternatives to Zoom (and most are better than Zoom too!)
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